Stories by Seth Arenstein

With so many brands and organizations over-communicating, there’s more clutter than usual.

Sunday evening, many communicators breathed easier. The federal government aligned its message on coronavirus.

Amazon yesterday confirmed it fired employee Chris Smalls, who organized a walkout at an Amazon warehouse in NY.

In addition, sometimes plain, old letter-writing works best. That’s the theory behind UK Prime Minister Boris Johnson’s letter. It was sent starting today to the country’s 30 million households.

At a time when people the world over are concerned about their health and financial health, humanity in messaging is required.

Both the president and his task force presented a united message on the potential severity of the novel coronavirus.

Since part of the new normal finds many of us at home, consuming media almost non-stop, the need for new ads and PSAs is rising.

If you’ve been following this site recently you’ve read about emerging best practices in these difficult times.

Pornhub said today it is donating 50,000 surgical masks to NY-area medical personnel.

Case in point is the restaurant and bar industry feeding those affected by the coronavirus lockdown.