Stories by Ronn Torossian

PR pros need to think ahead and anticipate the future—so figuring out the top trends in the industry for the coming year always will be important. Will there be something totally new coming to light in 2017? Perhaps. Here are seven trends for PR pros and communicators to consider.

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.

Clarifying your communications will help your business stay on track, and it will help your customers to connect with your business to a greater degree. 



The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.

Gain a better understanding of how PR pros help build brands in the online space with this guide to help your company take its digital program to the next level.