Stories by Richard Brownell

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.

Learn the tools to craft an email pitch that grabs a journalist’s attention.

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.

Establishing built-in metrics to measure the performance of a content strategy is key to its success.

The solution McDonald’s crafted to its customer service problem is a great example of effective communications.

This is what it takes to create the story that goes viral on social media.

How management reviews and assesses the performance of its employees can have a major impact on morale within a company, the image it projects to the public, and its brand value.