Stories by Katie Paine, CEO, Paine Publishing

For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.

The Week in PR

There will be times in most professional settings when the position your brand takes isn’t a popular one.

Today’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.

Not long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.