Stories by PRNEWS

Affluenza. The economy may be on a downswing, but Vanguarde Media is betting on a new book that’s all about affluence. SAVOY will target successful, educated African Americans between the ages of 25 and 54,… Continued

While many corporate PR departments have crisis communications plans on file, one situation that often leaves them scrambling and unprepared is when a company decides to divest itself of a unit that doesn’t fit into… Continued

Ok, so your workload has made you old and gray. Have you gone platinum yet? PR NEWS wants to hear about your best flashback. No – not to your Iron Maiden and Quiet Riot days… Continued

PR NEWS will take a break from its publishing schedule next week to imbibe a little holiday eggnog and rest up for 2001. Watch for the next issue on January 2.

NGO Government Corporation Media Environmental 56% 15% 5% 12% Human Rights 60% 13% 3% 13% Health 53% 17% 6% 11% Source: Edelman/StrategyOne survey of 500 U.S. elites and 100 European/Asian elites. June 2000.

Y2K will likely go down in PR history as the crisis that wasn’t, but the other 364 days in 2000 were pretty darn interesting. Entirely new species of activists and pranksters were born online, celebrity… Continued

PR Manager/Director Seeking experienced PR professional with travel industry exper. to join corporate HQ in Encino, CA. Resp. include: writing press releases; pitching and securing placement of high profile articles; establishing relationships with key media;… Continued

Holiday season is a time when the editors of PR NEWS are slightly less Grinchy than usual, thanks to the titillations of tchotchkes sent by PR friends, and the food- induced comas brought on by… Continued

“We often think that building a brand is an external activity and it isn’t,” Horn Group founder Sabrina Horn told attendees at the recent PR NEWS Strategic Online Communications seminar in DC. The best brands… Continued

You’ve got an environmental disaster on your hands. Have you consulted with Greenpeace in developing your crisis response plan? Co-opting your would-be attackers may seem counterintuitive, but it makes sense when you consider that NGOs… Continued