Stories by PRNEWS

Media Moves

April 9th, 2001 by

In National News: Los Angeles Times former staff writer Ann O’Neill shifts to columnist. She now writes the “City of Angels” column covering social life. E-mail ann.oneill@latimes.com or fax at 213/237-0772 … Will Rodger, technology… Continued

New Partnership Targets the Ivory Tower

April 9th, 2001 by

A recent partnership between multi-tier marketing company CASS Communications, Inc. and college TV network ZILO Networks will deliver original broadband programming to 2.9 million frisbee-tossing, beer-chugging college students. ZILO Networks include a college television network… Continued

Together PR and HR Build Business, Branding, and Culture

April 9th, 2001 by

Gail Nelson, a PR executive at a New York-based digital workspace provider, recalls a telephone request she fielded from a human resources colleague as one of the more unusual she’s received in her professional life.… Continued

Continuous Communication Keeps You in the Business Loop

April 2nd, 2001 by

By Andrew Gilman A question CEOs often ask corporate communications involves priorities: If I can only show up in one of three places, which is most important: a news media interview, a meeting with industry… Continued

Teens Become Activists To Smoke Out Tobacco Marketers

April 2nd, 2001 by

Case of Cigarettes In 1998, the state of Minnesota sued Big Tobacco and won a settlement of $6.1 billion. Armed with funding from the lawsuit settlement, the Minnesota Department of Health turned its attention (and… Continued

Media Insight: Lucky Magazine

April 2nd, 2001 by

4 Times Square, Eighth Floor New York, NY 10036 800/897-8718 When Newsweek says your fledgling magazine “transcend[s] print,” there’s a good chance it will sell like hotcakes. Or, in the case of Lucky, sell stuff… Continued

Say What?

April 2nd, 2001 by

A fax arrived bearing the following message: “Please KILL The Intergrated [sic] Communications Story released earlier today, headlined “Intergraed [sic] Communications Wins Sanofi-Synthelabo Business.” Now we get a lot of faxes–many of which are replete… Continued

Media Moves

April 2nd, 2001 by

In National News: Dorothy Kalins, current editor-in-chief of Saveur and Garden Design, will join Newsweek as executive editor at the end of April, 212-445-4000. . . Producer Janet Schiller, has left NBC’s “The Today Show.”… Continued

Media Hot Sheet

April 2nd, 2001 by

Free New Magazine Teaches Teachers. Children’s educational publisher Scholastic Inc. is rolling out a magazine to address the needs of teachers during one of the largest teacher shortages in history. Instructor New Teacher Magazine will… Continued

Working with Celebrities Can Add Glitz to PR Campaigns

April 2nd, 2001 by

Big Apple publicist Eric Yaverbaum has no dearth of celebrity PR nightmare stories to share. Among his favorites is the NBA “Rookie of the Year” who appeared two hours late for a client’s promotional event,… Continued