In National News: Los Angeles Times former staff writer Ann O’Neill shifts to columnist. She now writes the “City of Angels” column covering social life. E-mail ann.oneill@latimes.com or fax at 213/237-0772 … Will Rodger, technology… Continued
Stories by PRNEWS
New Partnership Targets the Ivory Tower
April 9th, 2001 by PRNEWSA recent partnership between multi-tier marketing company CASS Communications, Inc. and college TV network ZILO Networks will deliver original broadband programming to 2.9 million frisbee-tossing, beer-chugging college students. ZILO Networks include a college television network… Continued
Together PR and HR Build Business, Branding, and Culture
April 9th, 2001 by PRNEWSGail Nelson, a PR executive at a New York-based digital workspace provider, recalls a telephone request she fielded from a human resources colleague as one of the more unusual she’s received in her professional life.… Continued
Continuous Communication Keeps You in the Business Loop
April 2nd, 2001 by PRNEWSBy Andrew Gilman A question CEOs often ask corporate communications involves priorities: If I can only show up in one of three places, which is most important: a news media interview, a meeting with industry… Continued
Teens Become Activists To Smoke Out Tobacco Marketers
April 2nd, 2001 by PRNEWSCase of Cigarettes In 1998, the state of Minnesota sued Big Tobacco and won a settlement of $6.1 billion. Armed with funding from the lawsuit settlement, the Minnesota Department of Health turned its attention (and… Continued
Media Insight: Lucky Magazine
April 2nd, 2001 by PRNEWS4 Times Square, Eighth Floor New York, NY 10036 800/897-8718 When Newsweek says your fledgling magazine “transcend[s] print,” there’s a good chance it will sell like hotcakes. Or, in the case of Lucky, sell stuff… Continued
Say What?
April 2nd, 2001 by PRNEWSA fax arrived bearing the following message: “Please KILL The Intergrated [sic] Communications Story released earlier today, headlined “Intergraed [sic] Communications Wins Sanofi-Synthelabo Business.” Now we get a lot of faxes–many of which are replete… Continued
Media Moves
April 2nd, 2001 by PRNEWSIn National News: Dorothy Kalins, current editor-in-chief of Saveur and Garden Design, will join Newsweek as executive editor at the end of April, 212-445-4000. . . Producer Janet Schiller, has left NBC’s “The Today Show.”… Continued
Media Hot Sheet
April 2nd, 2001 by PRNEWSFree New Magazine Teaches Teachers. Children’s educational publisher Scholastic Inc. is rolling out a magazine to address the needs of teachers during one of the largest teacher shortages in history. Instructor New Teacher Magazine will… Continued
Working with Celebrities Can Add Glitz to PR Campaigns
April 2nd, 2001 by PRNEWSBig Apple publicist Eric Yaverbaum has no dearth of celebrity PR nightmare stories to share. Among his favorites is the NBA “Rookie of the Year” who appeared two hours late for a client’s promotional event,… Continued