Stories by PRNEWS

To address the fast-blurring line between Web content and advertising, the American Business Media Association has released the Editorial Code of Ethics and Guide to Preferred Practices on the Web. The pamphlet, available at americanbusinessmedia.com,… Continued

Journalists moving from the media into PR are exercising a time-honored career option, often based upon a desire to escape from deadline pressure and to punch a more regular 9- to-5 clock. But the number… Continued

Last weekMcDonald’s signed on Cronin and Company, a small, Glastonbury, CT-based PR agency, in a strategy to transcend its big corporate image and brand itself as a locally owned business and employer. The agency handled… Continued

New York-based Dirty Water Integrated, a branding and marketing services firm, recently rolled out a public relations division that will let newly hired in-house PR people roll up their sleeves and create brands with the… Continued

When The Washington Post published a half-page article alleging anti-semitism on campus at St. Cloud State University in Minnesota, Lisa Foss, director of marketing and communications at the university, was on the spot. She couldn’t… Continued

The shot glass isn’t the only revered measurement at tequila company Jose Cuervo, marketed by Guinness UDV, Stamford, Conn. Cuervo qualifies and quantifies its competitors’ press coverage as a means of fine-tuning its own media… Continued

In light of school shootings in Littleton, Los Angeles, and, most recently, in Gary, Indiana two weeks ago, the National Education Association (NEA) is creating a communications program to educate journalists about school violence, with… Continued

The last thing a typical teen wants in the summer is to appear pasty white. So last spring, when the Canadian Dermatology Association (CDA) decided to target teens on the dangers of ultraviolet radiation, they… Continued

The Mighty Press Release A recent story prompted comment from former journalist Neil Hershberg, Business Wire’s Vice President, Global Media, who has spent three decades in the news industry. The following is excerpted from his… Continued

499 Park Avenue New York, NY 10022 212/318-2000 http://www.bloomberg.com/tv If you’re pitching the editors at Bloomberg TV, you’d better be ready to show them the money. The broadcasting division of this respected financial information provider… Continued