A Case of Brand Schizophrenia Customer research is somewhat of a gamble. You never know what the numbers will turn up and it’s always a little scary to look. So when specialty apparel retailer Harold’s… Continued
Stories by PRNEWS
Monitoring the Media
April 16th, 2001 by PRNEWSJournalists’ Web Use Soars According to a new study released by Don Middleberg, chairman and CEO of Middleberg Euro, and Steve Ross, associate professor at the Columbia University Graduate School of Journalism, you may be… Continued
Media Insight: USAToday.com
April 16th, 2001 by PRNEWS1100 Wilson Blvd. Arlington, VA 22234 703/284-6000 http://www.usatoday.com USAToday.com is all about fast, fresh news. The Web version of the national newspaper focuses on bringing its readers frequent updates on breaking stories. Like most online… Continued
Media Moves
April 16th, 2001 by PRNEWSIn National News: Jeffrey Laderman’s title changes from senior writer to senior editor at Business Week. He is now in charge of the Investor and Lifestyle sections. Email jeff_laderman@businessweek.com … Leslie Earnest, Los Angeles Times… Continued
Virtual Static
April 16th, 2001 by PRNEWSMore people may be tuning into Web radio, but contractual problems with on-air talent are creating static. Radio giant Clear Channel Communications, which owns 1,200 stations around the country, has asked affiliates to pull the… Continued
Web Radio Expands
April 16th, 2001 by PRNEWSRadio stationWeb sites are getting more traffic, according to a recent media audit conducted by International Demographics. Co-Chair Robert Jordan said a survey of 23 radio Web sites shows they attract at least 2% of… Continued
PR Journal Passes On
April 16th, 2001 by PRNEWSIn a letter to subscribers, the editors of Ragan’s Public Relations Journal announced they will cease publication. Subscribers will instead receive Ragan’s PR Intelligence Report and Ragan’s Interactive Public Relations for the remainder of their… Continued
NBCi Signs Off
April 16th, 2001 by PRNEWSWeb portal NBCi announced it will merge with NBC, a minority shareholder in the company. The Internet search and directory, information, and entertainment site said it would immediately begin laying off workers. NBC will decide… Continued
TV Guide Channel Adds Programs
April 16th, 2001 by PRNEWSThe TV Guide Channel has introduced four entertainment-related programs: “Hollywood Insider” covering entertainment news; “The Screening Room,” dedicated to movie reviews; “Music News” that tracks new and old artists from the music world; and “TV… Continued
Imagine no Business 2.0
April 16th, 2001 by PRNEWSAfter closing six publications last month, Imagine Media is likely to sell off one of its most visible. Rumors abound that Business 2.0. is about to become the property of Time Inc. An inside source… Continued