Stories by PRNEWS

Customer Response Proves Research Ain’t Bunk

April 16th, 2001 by

A Case of Brand Schizophrenia Customer research is somewhat of a gamble. You never know what the numbers will turn up and it’s always a little scary to look. So when specialty apparel retailer Harold’s… Continued

Monitoring the Media

April 16th, 2001 by

Journalists’ Web Use Soars According to a new study released by Don Middleberg, chairman and CEO of Middleberg Euro, and Steve Ross, associate professor at the Columbia University Graduate School of Journalism, you may be… Continued

Media Insight: USAToday.com

April 16th, 2001 by

1100 Wilson Blvd. Arlington, VA 22234 703/284-6000 http://www.usatoday.com USAToday.com is all about fast, fresh news. The Web version of the national newspaper focuses on bringing its readers frequent updates on breaking stories. Like most online… Continued

Media Moves

April 16th, 2001 by

In National News: Jeffrey Laderman’s title changes from senior writer to senior editor at Business Week. He is now in charge of the Investor and Lifestyle sections. Email jeff_laderman@businessweek.com … Leslie Earnest, Los Angeles Times… Continued

Virtual Static

April 16th, 2001 by

More people may be tuning into Web radio, but contractual problems with on-air talent are creating static. Radio giant Clear Channel Communications, which owns 1,200 stations around the country, has asked affiliates to pull the… Continued

Web Radio Expands

April 16th, 2001 by

Radio stationWeb sites are getting more traffic, according to a recent media audit conducted by International Demographics. Co-Chair Robert Jordan said a survey of 23 radio Web sites shows they attract at least 2% of… Continued

PR Journal Passes On

April 16th, 2001 by

In a letter to subscribers, the editors of Ragan’s Public Relations Journal announced they will cease publication. Subscribers will instead receive Ragan’s PR Intelligence Report and Ragan’s Interactive Public Relations for the remainder of their… Continued

NBCi Signs Off

April 16th, 2001 by

Web portal NBCi announced it will merge with NBC, a minority shareholder in the company. The Internet search and directory, information, and entertainment site said it would immediately begin laying off workers. NBC will decide… Continued

TV Guide Channel Adds Programs

April 16th, 2001 by

The TV Guide Channel has introduced four entertainment-related programs: “Hollywood Insider” covering entertainment news; “The Screening Room,” dedicated to movie reviews; “Music News” that tracks new and old artists from the music world; and “TV… Continued

Imagine no Business 2.0

April 16th, 2001 by

After closing six publications last month, Imagine Media is likely to sell off one of its most visible. Rumors abound that Business 2.0. is about to become the property of Time Inc. An inside source… Continued