Stories by PRNEWS

Amazon.com has announced it will re-launch Borders.com as a co-branded site powered by its e-commerce platform. The new site is slated for an August debut and will feature Amazon.com’s editorial reviews, recommendations and Border’s promotional… Continued

The way to Mike Hofman’s heart — he’s a staff writer for Boston-based Inc. magazine — is not necessarily through his stomach, but he did like the batch of homemade cookies a publicist once sent… Continued

In a former life as a PR director for an international digital storage company, Jeni L. Cantley found out what can go wrong when public relations and marketing barrel down different paths. Collateral produced by… Continued

Restaurant chains don’t usually tap the American Psychology Association and Parenting magazine for research to drum up business but Denny’s is using their findings to encourage family dining. Apparently, children who “dine” with their parents… Continued

Expert PR, which features columnists on everything from best practices to media relations, debuted April 10. Online Editor Kirk LeMessurier calls the newsletter a no-brainer, being that creator Media Map’s raison d’etre is media research… Continued

According to a new study “Research Doesn’t Have to Put You in the Poorhouse.” Researcher Walter Lindenman offers tactical advice on getting the stats you need without breaking the bank. Among his suggestions: think carefully… Continued

After putting down stakes in Silicon Valley East, a.k.a. Reston, Va., Hill & Knowlton has closed its public affairs office there. General Manager Torie Clark told the staff that the closure was intended as a… Continued

The U.S. meat industry can’t seem to catch a break. As if Mad Cow and hoof-and-mouth epidemics in Europe weren’t enough to scare Americans off their Big Macs, an e-coli outbreak has cropped up in… Continued

In this Internet age, when it becomes incredibly easy to both spread rumors and find truth, what a company says becomes less and less important and what it does becomes paramount. This has huge ramifications… Continued

The Weber Group’s Marijean Lauzier is stepping down as CEO and president to pursue “entrepreneurial interests.” Cathy Lugbauer, Weber-Shandwick EVP and chairman of the Council of PR Firms, replaces her. The International Communications Consultancy Organization… Continued