Stories by PRNEWS

Resources

April 30th, 2001 by

Press release distribution service eNewsrelease offers agency-clients the ability to launch information at 120,000 journalists with a near-perfect accuracy rate, says CEO Jon Victor. He says their “just-in-time” accuracy system is the reason: they use… Continued

Research Rocks

April 30th, 2001 by

Research is fast becoming an effective way to justify PR strategy in these belt-tightening times. The Institute for Public Relations has published a study, “Selling Public Relations Research Internally,” available at instituteforpr.com. The how-to guide… Continued

Webcasting 101

April 30th, 2001 by

Webcasting may be more effective than you think, according to Andrew Carothers, PR director for Evoke Software and author of “The Publicity Book,” due out this month. Excerpts: Industry analyst firm Aberdeen Group investigated Hewlett… Continued

H&K Institutes e-Learning

April 30th, 2001 by

H&K clients will benefit from a new resource being offered to H&K employees. The firm is partnering with Media1st to enhance an employee development program, using an online interactive training system. H&K will offer employee… Continued

PR Prodigies Manage Career Moves

April 30th, 2001 by

Creativity. Ambition. Diligence. Whether you’re in a ‘top ten’ firm, a flourishing boutique, or captain of your own ship (this year’s “15 to Watch” features all three PR types), it’s a good idea to emblazon… Continued

IR Job Security

April 30th, 2001 by

Internal relations pros shouldn’t lose a wink of sleep over economic conditions. A new working paper, “The Retention Dilemma,” from Hay Insight, finds that while economic downturns may slow attrition, it remains high, having soared… Continued

Content is King

April 30th, 2001 by

According to a News Generation survey released at “Communications Strategies for Nonprofits & Associations,” a recent PR NEWS seminar, top radio networks do not automatically view nonprofits or associations as industry experts. About 70% of… Continued

PR Pros Soak Up Strategy At

April 30th, 2001 by

More than 150 PR practitioners gathered in downtown Washington earlier this month to attend PR NEWS’ “Communications Strategies for Nonprofits & Associations.” They participated in panels and interactive labs that amplified communications strategies used by… Continued

Never a 2nd Chance for 1st Impression

April 30th, 2001 by

Have you ever wondered what impression you make? Would you like to know how others perceive your client? Would you like to appear confident and in control at all times? What if your client always… Continued

Media Insight:

April 30th, 2001 by

492 Old Connecticut Path P.O. Box 9208 Framingham, MA 01701 508/872-0080 Darwin may be all about the evolution of IT, but the magazine’s genesis smacks of a biblical beginning. Editor-in-chief Lew McCreary says the pub… Continued