Stories by PRNEWS

Managing a PR Partnership When a Corporate Merger Threatens the Bonds

July 30th, 2001 by

The Case When Magnet Interactive first began working with its PR agency, Upstart Vision Inc. (UVI), the company was a 150-person design, production and strategic marketing shop. And although Magnet maintained nationally recognized accounts including… Continued

Media Insight: ‘The Tom Joyner Morning Show’

July 30th, 2001 by

ABC Radio Network 13725 Montfort Drive Dallas, TX 75240 972/991-9200 http://www.tomjoyner.com http://www.BlackAmericaWeb.com If you want to reach 10.5 million community-minded African-American citizens, ages 35-54, you’ll find them tuned to the “Tom Joyner Morning Show,” which… Continued

Media Moves

July 30th, 2001 by

National News: James Warren, Washington bureau chief for The Chicago Tribune, is named deputy managing editor, features. He will relocate to the Chicago office. Email jcwarren@tribune. com … David Lawrence, host of Online Tonight for… Continued

How’d You Get That?

July 30th, 2001 by

In this new feature, PR NEWS asks media relations pros how they scored top placements. From savvy pitching to giving away blockbuster memorabilia, we bring you the best strategies for winning high profile coverage. This… Continued

New Client-Agency Models Incubate on Global Scale

July 30th, 2001 by

Part 1 of a two-part series. This story examines how globalization is affecting the economy, structure and service of the PR industry, top down. Part 2, to run next week, will explore how small and… Continued

Healthcare Merger

July 23rd, 2001 by

Health Industry Today, a trade pub for healthcare industry vendors, merges with Hospital Materials Management. The new pub, which will keep the Hospital Materials Management title, will begin publishing with the August issue and will… Continued

Hollywood in Shape

July 23rd, 2001 by

As if Shape magazine’s usual fare weren’t enough to give us all an inferiority complex, the magazine will offer a special look at the professionally trained (not to mention surgically enhanced!) bods of Hollywood. The… Continued

From Martha’s Empire

July 23rd, 2001 by

It’s more than just “a good thing” – it’s a match made in home and garden heaven. Home & Garden Television and Martha Stewart Living are teaming up for two new half-hour series, “From Martha’s… Continued

Traveling The Globe

July 23rd, 2001 by

The Boston Globe will begin publishing a new, expanded Sunday Travel section starting in October. It will offer information on national and international travel, and publishers hope to position The Globe as the number one… Continued

More Breaking Headline News

July 23rd, 2001 by

In the first steps toward revamping CNN Headline News and boosting ratings, the network is undergoing a dramatic makeover, including everything from new teams of interactive anchors to sharper on-screen graphics. The new anchors (at… Continued