Stories by PRNEWS

IndustryWeek introduces a new monthly department with the February issue, reporting on major manufacturing firms and how they make their plant site decisions. Email John McClenahen, senior editor, with pitches for the new feature, aptly… Continued

AlleyCat News ceases publication after an attempt to revive the high-tech pub this summer (PRN, Aug. 27, 2001) failed. The August/September issue was the pub’s last, despite plans last August to put out 11 issues… Continued

Eleven public relations organizations including Arthur W. Page Society, Corporate Communications Institute, Council of Communication Management, Council of PR Firms, The Conference Board’s Council on Corporate Communications Strategy, Institute for PR, International Association of Business… Continued

Today’s business environment, rife with layoffs, senior management shakedowns and other internal and external communications challenges, demands a new level of cooperation between in-house communications pros and human resources execs. But tough economic times tend… Continued

Amgen Corp., the world’s largest biotechnology firm, made big news last month when it announced a deal to acquire Immunex, another biotech leader with a portfolio of cutting edge pharmaceuticals, for $16 billion in cash… Continued

Hype Hurts. Financial losses and stock price depreciation were the top causes for technology brand erosion this year, but the level of industry “hype” came in a close third, according to the 2001 Bruised and… Continued

Bruce Jeffries-Fox, EVP with InsightFarm, offers PR NEWS readers an exclusive look at specific, practical ways to increase effectiveness in measuring communications campaigns. Bjeffriesfox@insightfarm.com. Increasingly, PR people are being asked to demonstrate their effectiveness. A… Continued

Sabrina Horn, president of The Horn Group, offers PR NEWS readers exclusive advice on how to drive sales with PR — and simultaneously drive PR’s value to your organization. A tough sales environment just got… Continued

Corporate Moves Holland America appoints Rose Abello VP public relations. Abello most recently served the Aspen Skiing Company as director of communications. Shangri-La Hotels and Resorts appoints Lori Lincoln director of public relations for North… Continued

A coffee table book on the history of farm equipment sounds more like a bad holiday gift than a brilliant corporate communications tool. But Genuine Value, the story of John Deere, became just that for… Continued