Stories by PRNEWS

Breast Cancer Awareness Heightens Despite National Crisis

October 15th, 2001 by

As Americans pour their resources into charities central to national recovery efforts, many nonprofits are seeing a slowdown in donations and support. But the communicators behind October’s Breast Cancer Awareness Month are dogged optimists -… Continued

What’s Your Game Plan?

October 15th, 2001 by

PR NEWS and PR Newswire present an interactive multimedia presentation: The PR Professional in Challenging Times: A Communications Blueprint for 2002 November 13, 2001, 2 p.m. – 3:30 p.m., EST Join Jack Bergen, president of… Continued

Say What?

October 15th, 2001 by

We were recently contacted by Howard Galt, author of Outlaw PR, a new book about communicating with the press. We were impressed by Galt’s incisive comments in his article titled, “When Smart People Do Dumb… Continued

Production Protection

October 15th, 2001 by

VNR and SMT production companies are responding to a slow market and erratic news environment by beefing up their offerings. DS Simon Productions has initiated a broadcast PR protection plan to safeguard against unexpected newscast… Continued

Kudos to the Council

October 15th, 2001 by

The Public Affairs Council’s board of directors selects Ann Richardson Berkey, VP of public affairs at McKesson Corp., San Francisco, as its new Council chair. Susan K. Neely, SVP of communications at the Association of… Continued

Branding Basics

October 15th, 2001 by

Ninety-six percent of CEOs, presidents and senior execs at some of the world’s largest firms have finally grasped that building brand is key to business. According to a new survey from Patrick Marketing Group, 53%… Continued

Crisis in the Wired World

October 15th, 2001 by

How a society collects news and information in a time of crisis can be a telling sign of its techno-literacy. PR NEWS asked Don Middleberg, chairman of Middleberg Euro RSCG and author of the book… Continued

Preparing For War

October 15th, 2001 by

President Bush has declared war on terrorists. Thousands of reserve troops are being called to active duty. This means it’s time for your company to sort out its policies and procedures involving employees called for… Continued

PR for Toy Company Doesn’t Play Around

October 15th, 2001 by

In 1999, David Yang, a Russian physicist and inventor, came up with a quirky new twist on a wireless personal communicator that he envisioned as a product for young adults, with personal messaging and gaming… Continued

Media Insight: "CNNmoney Morning"

October 15th, 2001 by

CNNfn 5 Penn Plaza, 20th Floor New York, NY 10001 212/714-7800 http://money.cnn.com While their fellow Americans are just tuning in to “Today” and “Good Morning, America,” approximately 150,000 savvy business watchers are already an hour… Continued