Stories by PRNEWS

Want to integrate communications across your PR and sales teams – not to mention get valuable feedback on customers’ needs from the customers themselves? PepperCom Managing Partner Steve Cody explains how it can be done… Continued

Did your 2001 campaign exceed all expectations? Did you implement a new, innovative method of measuring PR results? We want to know about it! PR NEWS has opened entries for the Platinum PR Awards, one… Continued

Diane Pardes, a 20-year PR veteran, launches Pardes Communications, a PR firm based on the “collaborative network” premise: A variety of senior-level independent practitioners collaborate on a given client’s account, offering clients senior experience without… Continued

PR Newswire is launching a new company dedicated to broadcast and multimedia services. Tim Bahr, who co-founded the news division of the Orbis Broadcast Group in Chicago, will serve as president of the new company,… Continued

Consumers can’t get enough of the news since Sept. 11 according to Duffey Communications’ recently-released annual “Viewing the Media” survey, which examines how views of the media have changed over a given year. This year’s… Continued

In this exclusive PR NEWS interview, Martin Lindstrom, an online branding guru, discusses the ins and outs of online press centers. Lindstrom was COO for BTLookSmart, the international joint venture between British Telecom and LookSmart… Continued

The New York Daily News was looking for a way to position itself as more involved in the community during June of 2000. And with Father’s Day approaching and a few very prominent New York… Continued

190 Marietta Street NW Atlanta, GA 30303 404/827-1700 http://www.cnn.com Like most reporters, Rhonda Rowland, CNN medical correspondent, says she is still trying to figure out what comprises her coverage since Sept. 11. Before that day,… Continued

National News: Jeffrey Toobin joins CNN as legal analyst in the New York bureau. Call 212/714-7800 … Newsweek opens a bureau in Shanghai with Brook Lamer, former Hong Kong bureau chief, at the helm. Lamer… Continued

Since the demise of Oprah’s book club – after the reigning queen of daytime announced there weren’t enough inspirational books to fuel her club – copycat clubs have been springing up, including one planned for… Continued