Stories by PRNEWS

As football season draws to an end and reports abound about $2 million price tags for 30 seconds of “Super Advertising,” a new survey shows that consumers have short memories when it comes to product… Continued

Pharmaceuticals and biotechnology may be among the few areas that have been booming over the past year, but the companies in this sector may not be doing as much as they should to avoid risk.… Continued

American Express is writing a “war clause” into its advertising contracts, reserving the right to cancel or postpone advertising should the United States go to war in 2003, according to a recent story in Advertising… Continued

Most communications teams plan carefully for the external repercussions of a crisis – you prepare “war rooms” to ensure easy strategizing and monitoring of the media, you make sure you have a dark site ready… Continued

Most PR practitioners would agree the Catholic Church needs to focus its attention on a few Golden Rules of crisis communications: Tell the truth and take responsibility. When the sex scandal that has eaten away… Continued

CNBC 2200 Fletcher Ave. Fort Lee, NJ 07024 201/585-2622 http://www.cnbc.com There are plenty of programs covering the security field as part of their broader news mission. But “CheckPoint CNBC,” launched late last year, offers a… Continued

It’s easy to put together a list of the top 10 media markets for your general news. But it’s not so easy to find the top 10 media markets for teenagers … or Hispanics …… Continued

There’s no worse time to burn a media contact than when your organization is in crisis. We polled some of our colleagues at sister publications to find out what companies do wrong when dealing with… Continued

Nadine Heintz, staff writer for Worth, leaves to join Inc. Jay Akasie takes over writing the Pros’ Picks section. Email jay_akasie@worthmedia.com … Brian Underwood joins Fitness, writing the Balancing Act and Healthy Pregnancy sections. Email… Continued

Newsday launches a weekly section for soon-to-be retirees, with content targeted at readers over 50. The section includes features on personal finance, housing, healthcare, travel and leisure, investing, taxes, education and even new careers for… Continued