Stories by PRNEWS

Media Moves

February 3rd, 2003 by

Hispanics are one of the fastest-growing and most influential groups in the United States. According to most figures, there are 35 million Latinos in the United States (and 40 million if you count Puerto Rico).… Continued

To Be or Not to Be a ‘Spokesperson’

February 3rd, 2003 by

Journalists learn early in their careers that an article typically has more credibility if you can quote a source by name and not merely refer to the source as “company spokesperson” or “a spokeswoman for… Continued

Women on the Story

February 3rd, 2003 by

CNN debuted “On the Story” last month, a Saturday morning program featuring a panel of the network’s female journalists discussing news and events. During its first episode, the women discussed the upcoming Israeli election, challenges… Continued

New Pub Goes Metro

February 3rd, 2003 by

The Next American City will draw on planners, politicians, bankers, developers, architects and other sources to document the changing face of America’s metropolitan areas. The new consumer magazine will publish four times a year, starting… Continued

Trends & Tactics …

February 3rd, 2003 by

More than 80 percent of respondents in a recent survey consider earned media to be trustworthy, while less than 12 percent said paid media could be trusted. And according to the survey of 850 opinion… Continued

New ANRs A High-Tech, Low-Cost Method for Reaching Listeners

February 3rd, 2003 by

If you think audio news releases are just another tool in the PR toolk it — and a relatively boring one at that — think again. A new generation of ANRs is proving to be… Continued

Contingency Planning Critical for PR Professionals Prepping for War

February 3rd, 2003 by

After last week’s State of the Union Address, there’s little doubt in most Americans’ minds that a war in Iraq is more a probability than a possibility. In addition to the ongoing War on Terror… Continued

IPR Names New Officers

January 27th, 2003 by

The Institute for Public Relations named 2003 officers and trustees, including Frank Ovaitt, co-chair of the executive committee of the board of trustees; Ward White, co-chair of the executive committee of the board of trustees;… Continued

CSR Online

January 27th, 2003 by

Missed the announcement of the CSR Award Winners in PR NEWS? Check out our Web site, http://www.PRandMarketing.com, for a list of the winners and more information on the awards program.

Speaking of PR

January 27th, 2003 by

Have something to say about PR? PRSA is looking for speakers for its 2003 International Conference in New Orleans. The event, slated for Oct. 25-28, will focus on “Building Credibility, Confidence and Respect.” Potential speakers… Continued