Stories by PRNEWS

IDG Corp. 500 Old Connecticut Path Framingham, MA 01701 508.879.0700 http://www.computerworld.com The Wind-Up Computerworld.com, the online companion to IDG’s Computerworld, targets IT executives at mid- to large-size companies who make sure a company’s computer fires… Continued

Media mavens have been chattering for years that traditional network news shows are on borrowed time because of the growing popularity of cable news programs. They may be right. But the last time we checked,… Continued

“It’s the way of the world. When things are going well in the stock market, rules and prudence get tossed out the window. Rising stock prices are cited as proof the system’s working and everything’s… Continued

Dan Klores, founder and president of New York-based PR firm Dan Klores Communications), has directed his fair share of PR campaigns. Now, he can add film director to his credits. On September 23 in New… Continued

Ketchum and IDC, one of the top IT research consulting firms, last week introduced PACE Index (Partners Alliances Communications Effectiveness), a partner communications measurement and management service. The PACE Index benchmarks the effectiveness of a… Continued

Hoping to provide a midday “fix” for news junkies, National Public Radio last week added “Day to Day” to its programming lineup. The show, so far airing on about 50 radio stations that carry NPR,… Continued

YoungPRPros.com, the online forum for early- to mid-career PR pros, recently added its 1,000th member, surpassing a long-held goal for the group. According to group founder and moderator Ian Lipner, an account executive at Washington,… Continued

Mark Malinowski, senior VP/director of the agency’s Ketchum Entertainment Marketing Division (KEM), takes on the newly created role of director of Entertainment Marketing for the entire Ketchum network and creative director for KEM. The new… Continued

The survey dissects what each affiliate likes and dislikes in terms of the kinds of stories they like to run. But among the 28 newsrooms polled, several standards did bubble up to the surface. For… Continued

A recent and comprehensive survey on VNR and B-roll usage throughout the nation’s newsrooms shows that newsrooms do not march in lockstep, despite the ongoing lurch toward broadcast giantism. The survey, conducted by New York-based… Continued