Stories by PRNEWS

PR budgets are still tight. The economy is still waiting to bust out. And procurement execs are gradually becoming a normal part of the agency-client relationship. But it’s OK to swim against the current, as… Continued

Edward Rady and Nicholas Colucci already have started their new gigs as CEO and president-COO, respectively, of the Publicis Healthcare Communications Group. Parent company Publicis Group S.A. made the announcement last week. Rady previously served… Continued

By Rodger Roeser While in Cleveland recently I heard a band called Turning Force that has a tune called “Set Your Mother on Fire.” It is a rocking, poignant romp that basically makes the point… Continued

By Jim O’Connell/O’Connell & Goldberg As the first high-rise condominium to be built on the Las Vegas Strip in two decades, Turnberry Place would feature breathtaking views and luxurious amenities in each residence. But considering… Continued

When the Aventura, Fla.-based realtor Turnberry Associates decided it wanted to build and sell luxury condos near the Las Vegas strip, the company knew it was taking a bit of a gamble. For starters, the… Continued

There are marketing dollars there for the taking. That is, of course, if you can make a convincing case as to the value of PR. While many studies this year have focused on political advertising… Continued

Although the increasing fragmentation of media plays into the strengths of PR — more outlets mean more media vehicles for your message(s) — the top circulated newspapers (New York Times, Wall Street Journal, USAToday) continue… Continued

They may all have the same parent (Time Warner), but when crafting a PR plan, you have to be careful which of the corporate kiddies you sidle up to. As the media get ever thinner,… Continued

Many executives have taken their PR careers to the next level by honing a special skill, while others credit a mentoring relationship. Still others think their performance on a specific project helped them to stand… Continued

By Len Abbazia/Springboard Public Relations As the marketing needles have shifted to PR to provide more staying power than a flashy ad campaign, many companies are no longer viewing PR agencies as a tactical quick… Continued