Rather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.
Stories by Alex Lewis
AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling
January 24th, 2024 by Vijay Chattha and Daniela RodriguezOur author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.
Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks
January 19th, 2024 by James MawhinneyOur author touts the benefits of profile verification for providing clients with trustworthy reputations.
Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction
January 17th, 2024 by Thomas MustacIn December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara’s high-profile mistakes.
How CEOs Can Be Better Partners to Their PR Team (and Why It Matters)
January 16th, 2024 by Gregory GalantIt’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.
A Resolution for Crisis Communicators: Banish Clichés
January 11th, 2024 by Chris GidezOur author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
January 8th, 2024 by Clayton Durant and Samantha FussIn 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
10 Tips to Craft Compelling Pitches in a Skeptical Media World
January 5th, 2024 by Michelle UbbenGiven the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.
Three PR Trends Agencies Can’t Afford to Miss in 2024
January 3rd, 2024 by Chris BretschgerUnderstanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.
The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions
December 21st, 2023 by Jennifer RisiAI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.