Stories by PRNEWS

A rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills.

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.

While more companies are investing in social and mobile initiatives, return on these investments remains unclear.

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook.

The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York.

With the entry deadline for the 2011 Platinum PR Awards fast approaching, we checked in with Southwest Airlines, the 2010 winner in the "Wow" category, for an update on its porch in Bryant Park.

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.

Shortly before the bin Laden raid, the U.S. revised its plan for possible engagement with Pakistani forces. The crisis planning lesson: Never stop asking what else can go wrong.

In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011.