Stories by PRNEWS

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

After a major attack on the fast-food giant’s famous clown by healthcare professionals, McDonald’s CEO Jim Skinner defended company mascot Ronald McDonald.

In its second week on Twitter, the Secret Service was forced to apologize for an unauthorized and damaging tweet, despite having a social media policy in place.

Nonprofit communications pros prove their mettle in a tough environment; Kaiser Permanente takes Team of the Year honors.

The financial communications of JPMorgan Chase took a major hit Tuesday, when protesters of the bank’s annual shareholder meeting were maced by local police.

Discovery Education & Siemens Foundation Partnership The Siemens Foundation, an organization focused on supporting educational initiatives in the areas of science, technology, engineering and mathematics (STEM), partnered with Discovery Education, a leading provider of curriculum-based… Continued

Dr. Marisa Weiss – Breastcancer.org Dr. Marisa Weiss, a leading oncologist and founder of Breastcancer.org, continued to advocate for cancer patients despite her diagnosis of breast cancer in 2010. Instead of taking a step back… Continued

Kaiser Permanente To position itself as a model for future health care, Kaiser Permanente rolled into 2010 with some tough PR goals. Among them: Achieve a minimum of 70% message pull-through in “very positive” stories;… Continued

ASTM International Standardization News and ASTM eNews The American Society for Testing and Materials has relied on its flagship publication, Standardization News, to inform their community since 1921. In 2007, the ASTM staff launched an… Continued

First Book – Cheerios 6 Million Minute Read-A-Thon To encourage parent-to-child reading, Cheerios and charitable partner First Book leveraged the Cheerios brand Facebook presence to conduct the 6 Million Minute Read-A-Thon as part of the Cheerios… Continued