Stories by PRNEWS

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Even the best communicators may need outside agency help, but getting that help depends on a number of factors and considerations.

Even the best communicators may need outside agency help, but getting that help depends on a number of factors and considerations.

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

In the wake of Hurricane Irene there will be no mention of packed Broadway theaters from NYC Mayor Mike Bloomberg.

Apple’s CEO has resigned, and so goes the company’s recognizable human face.

There were strong PR elements in the case of ex-IMF chief Dominique Strauss-Kahn and his alleged sexual assault of a hotel maid. Just what role PR played has yet to be determined.