Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.
Stories by Mark Bernheimer
On Reddit, Unlike Other Social Sites, It’s About the Topic, Not the Brand
October 28th, 2013 by PRNEWSAt this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.
Agency Uses Facebook To Promote a Presidential Library And Connect People With the Five Living U.S. Presidents
October 28th, 2013 by PRNEWSThe U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.
How To Boost Value of Content Marketing
October 28th, 2013 by Holly ReganContent marketing is quickly changing how public relations (PR) agencies engage target audiences and how they can demonstrate their value to clients.
Getting Employees To Tell Your CSR Story Is a Lot Like a PR Campaign
October 28th, 2013 by Jill VitielloWho better to tell the story about your organization’s philanthropic endeavors than the people who work there? After all, employees represent your organization every day at work, in industry and government
Americans Don’t Want to Work for Companies With Bad Reputations; Millennials Don’t Like Your Email Promos
October 28th, 2013 by PRNEWS▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate
How To Demystify The Power of Big Data
October 21st, 2013 by John RoderickBig business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage Partners, 91% of executives said their organizations have Big Data initiatives planned or in progress.
PR News Announces Digital PR Awards Finalists
October 21st, 2013 by PRNEWSWhether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013).
Case Study: The Ritz-Carlton Co. Leverages a Distinct Twitter Feed To Promote its Corporate Social Responsibility Program
October 21st, 2013 by PRNEWSEarlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.
Who Should Manage Your Social Media Programs? Content Marketing Moving to Core of PR Strategy
October 21st, 2013 by PRNEWSCompany executives are divided on who should manage their social media properties. Nearly 39% said the responsibility should be left to the public relations and communications team, while 35% said it should be left to marketing, according to a recent survey by The Creative Group.