Earlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.
Stories by PRNEWS
Who Should Manage Your Social Media Programs? Content Marketing Moving to Core of PR Strategy
October 21st, 2013 by PRNEWSCompany executives are divided on who should manage their social media properties. Nearly 39% said the responsibility should be left to the public relations and communications team, while 35% said it should be left to marketing, according to a recent survey by The Creative Group.
PR Teams Build Internal Newsrooms As Communications Strategies Shift
October 21st, 2013 by PRNEWSSeeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
Marketing and PR Recipe For Revenue Gravy
October 21st, 2013 by Debbie Qaqish“Click.” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy.
Younger PR Professionals Look For Both Flexibility and Fulfillment
October 21st, 2013 by Glynn MurphThere is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day.
Add Fuel To Your Mobile PR Strategy
October 14th, 2013 by Josef KomendaA May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been
Create Effective Strategies For Competitor-Focused Analysis
October 14th, 2013 by Clinton RileyMore and more business leaders are coming to terms with the fact that—in the age of multi-channel, social communication—they require public relations professionals to help them better understand important information and trends created by open digital conversation.
Facing Unforeseen Obstacles, PR Needs To Focus on ‘Core Mission’
October 14th, 2013 by PRNEWSAs the partial government shutdown drags on Democrats and Republicans are waging a fierce communications battle—with all the free publicity that politicians can muster—regarding which party is responsible for the stalemate. But for the majority of PR pros who for the federal government, communication is pretty much off limits.
Is ‘Big Data’ More Trouble Than It’s Worth? Marketing The Benefits of Your Brand Leaves A Lot To Be Desired
October 14th, 2013 by PRNEWSData is proving to be an effective tool for PR execs eager to improve their measurement capabilities. However, 70% of executives indicated that there remains a lack of real-time access available to leverage the precise data needed, according to a recent study from BusinessIntelligence.com and Domo.
Lacquer Morphs Natural Products Expo East + West from a Trade Show Into a Valuable Asset for Media Outlets
October 14th, 2013 by PRNEWSThis year’s Natural Product Expo in action. The event drew more than 1500 members of the media. A graphic showcasing some of the results from The Natural Product Expo, as well as the tactics used to achieve