Stories by PRNEWS

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.

Used properly, social-media platforms can be extremely efficient at uncovering trends, discovering influencers, tracking coverage and building a brand, all things that PR is accountable for. But it takes time to use social media well.

The vast majority of Americans (93%) are loyal to stores that have sales on products they frequently purchase while 86% said they buy promotional products, according to a recent released by Synqera.

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

The babies just keep on coming. More than a few states in America are experiencing baby booms.

Just 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands.

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.

Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.

Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.