In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued
Stories by Allison Fitzpatrick and Samantha Rothaus
Celebrating World Press Freedom Day and its Many Ironies
May 3rd, 2022 by Seth Arenstein and Nicole SchumanThe ironies seem inescapable. As people all over the planet today (May 3) acknowledge World Press Freedom Day: it takes a brutal invasion of Ukraine to bolster awareness that journalists die every year to do… Continued
Ensuring a Sustainable Marketing Effort Doesn’t Greenwash Away
April 22nd, 2022 by Tara MilburnThis is a moment for sustainability and companies should take part. Yet, greenwashing is pervasive. These tips help communicate an environmental commitment.
PRNEWS Announces Winners of 2022 Social Impact Awards
April 20th, 2022 by PRNEWSPRNEWS today announced the winners of its 2022 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.
AP Style Updates: COVID-19
April 12th, 2022 by Nicole Schuman and Andrew ByrdWe explain common COVID terminology and AP style, which is intended to ensure proper use in announcements and releases.
[VIDEO] This Month’s ‘Social Break’ Explores Social Media Crises
April 11th, 2022 by PRNEWSThis month’s Social Break explores social media crises. It covers crisis prep, crisis response action and post-crisis reporting.
PRNEWS Announces Winners of Digital + Social Media Awards
April 7th, 2022 by PRNEWSPRNEWS announced the winners of its 2022 Digital + Social Media Awards.
How PR Pros, Marketers Can Combat Disinformation
March 31st, 2022 by Dr. Tina McCorkindale and Anetra HenryThere’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.
How Live Events Remind Us of Connecting and Pivoting
March 23rd, 2022 by Laura BruscaAs we celebrate Women’s History Month, our writer discusses the importance of networking with women communicators during in-person events.
Tips for Creating Powerful, Pithy and Publishable Soundbites
March 17th, 2022 by Jonah BrysonDon’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.