While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.
Stories by PRNEWS
Keeping in Step With Chipotle, McDonald’s Says it Cares Too
February 15th, 2012 by PRNEWSPossibly taking a page out of Chipotle’s playbook, McDonalds has decided to ramp up its corporate responsibility efforts in regards to the humane treatment of animals within its supply chain. On Feb. 13, McDonald’s announced… Continued
Software Execs Like Social Media—They Just Don’t Use It Much
February 15th, 2012 by PRNEWSA new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.
Adding Value for Your Audience: Do’s and Don’ts of QR Codes
February 14th, 2012 by PRNEWSAs PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.
Have You Updated Your LinkedIn Profile Lately?
February 13th, 2012 by PRNEWSLinkedIn’s fourth-quarter results prove one thing: The fantasy of limiting your social media activities to just a couple of platforms is just that—a fantasy. On Feb. 9, LinkedIn announced that it had generated $167.7 million… Continued
Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired
February 13th, 2012 by PRNEWSA study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.
Case Study: Using Twitter, American Airlines Defuses Security Incident
February 10th, 2012 by PRNEWSCompany: American Airlines Agency: Weber Shandwick Timeframe: August 19, 2010 Not all successful PR campaigns are born out of meeting rooms and brainstorm sessions—planning every precise detail down to the timing of tweets. This was… Continued
PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’
February 10th, 2012 by PRNEWSCompanies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and… Continued
Path Is on the Right Track to Win Back Users’ Trust
February 10th, 2012 by PRNEWSWhen Path, a mobile social networking app that prioritizes privacy, was exposed for uploading confidential information to its servers, the company took immediate steps to appease users’ concerns regarding the control they had over their… Continued
BC Hydro’s PR Investment May Reap Powerful Rewards
February 8th, 2012 by PRNEWSBC Hydro, a major electric utility company in British Columbia, seems to have learned from Netflix’s painful experience with raising rates and dealing with the ensuing consumer backlash. The utility is seeking to hire as… Continued