Stories by PRNEWS

Program courts students to start with Canon, pros to switch Companies can look at markets as static entities comprised of groups with whom they would like to gain market share. Or they can look at… Continued

May 15: Public Affairs Council, “Coalitions & Partnerships: Strategies for Developing Relationships with Advocacy Groups,” Washington, D.C., 202/872-1790. May 15: Public Relations Society of American, “PR Tactics,” Los Angeles, 212/460-1404. May 15-16: Institute for Crisis… Continued

The Minnesota Chapter of the Public Relations Society of America recently named three university public relations students as recipients of “Dr. Willard Thompson” scholarships based on their level of involvement in the Public Relations Student… Continued

The Corporate section of the Public Relations Society of America has planned a full-day seminar on Web page design. The Aug. 2 session is titled “Creating a Business-to-Business Home Page.” The seminar will take place… Continued

The latest edition of Richard Weiner’s dictionary on media and communications terms will be out next month. The 688-page “Webster’s New World Dictionary of Media and Communications” will be published by Macmillan, and offered at… Continued

PR Newswire introduced “Company News on-Call Plus,” an upgraded version of its news release database, stored online for access by journalists. The product now leaves three information sections open for companies to store quarterly report… Continued

The American Association of Advertising Agencies (4As) elected its new leadership for 1996-97. The officers are: chairman–David Bell, chairman and CEO of Bozell Worldwide Inc., New York; Ralph Rydholm, chairman and CEO of Tatham EURO… Continued

Cato Communications Inc., publishers of Sid Cato’s Newsletter on Annual Reports, has unveiled a Web site with information on annual reports. Included on the site, located at http://www.sidcato.com, is a quiz on annual reports, with… Continued

Corporate public relations budgets are up in the New York metropolitan area, a survey by the New York chapter of the Public Relations Society of America (PRSA) shows. The survey of more than 800 executives… Continued

It may not be the world’s longest press release, but a 42-page epic by Greg Jarboe of Ziff-Davis Publishing must be among the weightiest ever produced. According to PR NEWS’ sister newsletter, min, the tome… Continued