The Food and Beverage Section of the Public Relations Society of America (PRSA) rescheduled its annual summer meeting. Originally planned for last month, "Trends in Food and Beverage Marketing and Public Relations" will be held… Continued
Stories by PRNEWS
INTERNATIONAL PR GROUP TAPS LEADER FOR NEW LONDON OFFICE
August 19th, 1996 by PRNEWSAfter a search which spanned the better part of one year, the International Public Relations Association (IPRA) named as its new executive director Rosemary Graham, an veteran U.K. corporate PR executive. Most recently an independent… Continued
REPORT ON ANALYST RELATIONS
August 12th, 1996 by PRNEWSHigh-tech firms seeking to improve their process of communication with industry and market analysts may find insights in a new report from Kensington Group Inc., Corte Madera, Calif. "Analyst Relations Effectiveness" is based on five… Continued
OPENINGS AT SF FIRM
August 12th, 1996 by PRNEWSWhite & Co., a San Francisco-based unit of Porter Novelli International, has openings for two PR staffers. The firm seeks a marketing account executive with skills and background in advertising, collateral development and the Web.… Continued
PRSA OFFICERS NOMINATED
August 12th, 1996 by PRNEWSA nominating committee of the Public Relations Society of America (PRSA) named nominees for 1997 PRSA officers. The nominees are: president-elect–Mary Cusick, vice president/corporate communications, Bob Evans Farms Inc. [BOBE], Columbus, Ohio; treasurer–Samuel Waltz Jr.,… Continued
CONDUCTING OVERSEAS EVALUATION
August 12th, 1996 by PRNEWSSources contacted by PR NEWS provided tips for effective analysis of PR programs conducted overseas. Pick the right research method for the right audience. Set up a centralized source in one area to which everyone… Continued
EVALUATION OF OVERSEAS PR PROGRAMS IN INFANCY
August 12th, 1996 by PRNEWSIt’s hard enough to measure the results of a PR campaign conducted in one’s own country. Evaluation of media or market response for programs conducted in one or more overseas countries becomes even more complex.… Continued
CALIFORNIA BILL CLASSIFYING PR FIRMS AS LOBBYISTS IS DEBATED
August 12th, 1996 by PRNEWSA bill proposed last year that would classify PR firms engaging in grassroots communications activities as lobbyists may come up for a vote this month by the state legislature in California. A subject of debate… Continued
PROFESSOR DESIGNS SYSTEM TO LINK COMPUTERS FOR CRISIS RESPONSE
August 12th, 1996 by PRNEWSOne of the great challenges that develops during an airline disaster –or any crisis –is retrieving information on corporate operations. Often this data is found in many different places in an organization, stored on computer… Continued
A FOCUS ON CUSTOMERS, EMPLOYEE POLICIES AND ATTITUDES DEFINE CORPORATE ‘GREATNESS’
August 12th, 1996 by PRNEWSWhat are the factors that determine which corporations are not just good, but "great?" The answer to this question would tell corporate communications executives a good deal about where they should focus. A new study… Continued