Stories by PRNEWS

Oct. 21-24: The Center for Corporate Community Relations, "Developing Operational Plans for Community Development," Boston, 617/552-4545. Oct. 21 & Oct. 23: IABC, "Writing for the Wired World," Dallas (Oct. 21) & Houston (Oct. 23), 800/776-4222.… Continued

Insight on Generation X -They’re Not So Apathetic Media relations professionals who primarily target audiences made up of those who are 30 and older should rethink their strategies, according to a new probe by the… Continued

CNN Headline News One CNN Center, P.O. Box 105366, Atlanta, Ga. 30348; Phone: 404/827-1500 Editor’s Note: Only a small percentage, between 5 and 10 percent, of the news that makes it beyond Headline News’s cutting… Continued

Dawn A. Alexander, director of public affairs for Burson-Marsteller in Washington, D.C., last year received the Washington Region Harold Burson Employee of the Year award for her exemplary handling of media relations. A relative newcomer… Continued

Chrysler Corp., which had come under months of media scrutiny after The Wall Street Journal reported in April that the company required that the magazines in which it places ads provide summaries of upcoming content,… Continued

Chat rooms and news groups are quickly evolving into venues that can’t be ignored if you plan on becoming not only adept, but a forerunner, in effectively managing PR on the Internet. And although they’ve… Continued

Marketing Campaigns Prunes on Prime Time Benefit Breast Cancer Awareness Targeting baby boomers and their efforts to eat right, work out more and preserve their youthful good looks, a pair of new TV commercials from… Continued

Court Finds Kaiser Breached Its Contractual Obligation HMO marketers should make certain that the advertising and marketing claims they make to actual and potential subscribers are accurate, that management understands them and that they are… Continued

October 19-21 Second Annual Conference on Technology and Healthcare Marketing. The Alliance for Healthcare Strategy And Marketing. Dallas. 312/704-9700 October 20 TIPAAA’s Women’s Health Conference. Addressing women’s health issues in a managed care environment. Washington,… Continued

When Viaticus, Inc. made its debut in 1994 as a subsidiary of CNA Insurance, the initial reaction to its unique financial options for people facing life-threatening illnesses was repulsion and reprehension. The concept of viatical… Continued