Marketing the University of Nebraska’s relatively unknown physician group practice, University Medical Associates, as the time-conscious choice for primary care service in the Omaha market meant setting a 15-minute no-wait goal and backing it up… Continued
Stories by PRNEWS
Advertising Abstract: The Clock Ticks for a Physician Practice with 15-minute Policy
October 30th, 1997 by PRNEWSIndustry CEOs Are Getting Paid!
October 30th, 1997 by PRNEWSHealthcare CEO compensation jumped 25%, according to a Jenks Healthcare Business Report survey, an Atlanta-based newsletter. The recently released survey found: 70 major hospital, pharmaceutical and managed care companies averaged $1.95 million in 1996, up… Continued
Doc-Turned-Blues Singer Takes Healthcare Tunes On The Road
October 30th, 1997 by PRNEWSInstead of complaining about managed care, Dr. Sam Bierstock of Boca Raton, Fla., and his Managed Care Blues Band decided to sing about it. Humorous tunes like "You Picked a Fine Time to Leave Me… Continued
New Intranet Service Integrates Patient Care, Education
October 30th, 1997 by PRNEWSA national health science publisher and subsidiary of The Times Mirror Company, debuted its new "Mosby’s Patient CareLink" online program to support point-of-care provider initiatives, last week at the American Medical Informatics Association convention in… Continued
New Report Gives 13 HMOs Honor Roll Status
October 30th, 1997 by PRNEWSThe Sachs Group, a healthcare information provider based in Evanston, Ill., has identified 13 health plans that make the grade for member satisfaction through its Sachs HMO Honor Roll analysis report. Choicecare Health Plans, Inc… Continued
Blue Cross Launches System to Detect Medicare Fraud
October 30th, 1997 by PRNEWSBlue Cross & Blue Shield United of Wisconsin is taking on Medicare fraud with a new computerized detection system. The Fraud and Abuse Management System (FAMS) allows the insurance giant to identify patterns of fraudulent… Continued
New Franchiser Offers Turn-Key Homecare Marketing Opportunity
October 30th, 1997 by PRNEWSHospitals that have already tested the waters of the $15 billion home healthcare industry or are looking to expand into this industry’s for-profit potential are being targeted by Homecare America, a new healthcare products "superstore"… Continued
Employee Morale is Key as Cos. Hire More Workers
October 27th, 1997 by PRNEWSAs a communications executive, it’s a near guarantee that you’ll be handling more employee communications in the future. A study released Oct. 22 by the American Management Association shows that 73 percent of 1,168 firms… Continued
Without Grassroots PR in Place, Dateline NBC Story Might Have Zapped Co.
October 27th, 1997 by PRNEWSDon’t count on your media-relations efforts with high-profile media outlets as your only PR salvation, because when you invite national press coverage, you also welcome press scrutiny. But to mitigate any damage, it’s important to… Continued
Calendar
October 27th, 1997 by PRNEWSNov. 4: Business Marketing Association, "Luncheon Meeting with Al Dunlap, CEO of Sunbeam," New York, 914/793-3013. Nov. 6-7: Kensington Group, Inc., "Annual Public Analyst/Consultant Relations Workshop," Boston, Contact Norma LaRosa, 415/924-0468. Nov. 6 &7: Issue… Continued