As PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending.
Stories by PRNEWS
Measuring a Different Kind of Return in PR
March 24th, 2014 by Julie BatlinerWhat’s a parent who wants to maintain a successful public relations career to do?
Branding Bigger Part of Landing New Accounts
March 24th, 2014 by Steve CodyAny thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition.
PR Managers Diving Into Rapidly Changing Talent Pool
March 24th, 2014 by PRNEWSA rapidly changing talent pool is just one of several key trends in PR and communications.
How to Navigate the Electronic Landscape
March 21st, 2014 by PRNEWSVideo, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges.
Handicapping the PR Career Track
March 21st, 2014 by Ron CulpWith so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers.
The Best Mistakes of Communication Leaders
March 17th, 2014 by Mike McDougallIn order to innovate, PR pros need a much better appreciation for failure.
How Skype Transformed its Image With Branded Content
March 17th, 2014 by PRNEWSPR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content.
‘Old School’ Print Magazine Boosts Insurance Brand
March 17th, 2014 by PRNEWSLong before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content.
Letting Social Natives Take the Lead
March 17th, 2014 by Glynn MurphThe irony of a PR executive falling victim to social media isn’t lost on me; however, as a Millennial who lives and breathes all things social, it boggles my mind at how little some of us know about these platforms.