Stories by PRNEWS

Communications professionals who have long relied on keeping their fingers crossed and hoping that details about mishaps and crises can be kept under a lid were warned last week that the nature of a crisis… Continued

Territorial lines of corporate slogan development are blurring as more PR professionals are securing their seats at the brainstorming table, with marketing and executive management by being up front and candid about the need to… Continued

March 1-4 National Comprehensive Cancer Network’s Third Annual Conference. Fort Lauderdale, Fla. 516/424-8900, ext. 300. March 12-14 TIPAAA’s Third Annual Meeting: The IPA Entering the Next Milllenium. Orlando, Fla. 510/569-6561. March 15-19 American Association of… Continued

A new physician-targeted wireless news program is making it possible for hospitals to keep their busy doctors in the know. The National Wholesale Druggists’ Association Service Corp., operating under the name "HealthCom" and AirMedia Inc,… Continued

Who: PacifiCare Health Systems acquired FHP on Feb. 14, 1997, and announces potential layoffs of 900 employees. When: First round of layoffs involving 700 employees occured in February, the second round involved 300 employees and… Continued

Crisis Communications Columbia/HCA Forms Compliance Committee Columbia/HCA’s besieged image suffered another setback when the FBI’s mission to uncover its alleged billing fraud schemes picked up momentum last week with the release of a comprehensive report… Continued

Contest for the Best PR & Marketing Campaigns of 1997 Healthcare PR & Marketing News is calling for entries for its second annual contest for the Best PR Campaign and Best Marketing Campaign. This award… Continued

To protect the "competitive and robust" Medicare turf in Denver, PacifiCare of Colorado (PC) mounted a public affairs showdown that sent the Health Care Financing Administration (HCFA) packing. Racing against the clock, the gutsy crisis… Continued

New Online Research Reveals Healthcare User Profiles Research firm FIND/SVP and healthcare communications expert Michael S. Brown released a "HealthMed Retrievers" report, last month, that discusses profiles of online healthcare information surfers. Brown, president and… Continued

Recognizing that women account for 80% of all healthcare decisions, Robert A. Becker launched its "Female Focus" division earlier this month that will specialize in crafting strategic, research-based communications to capture this market of healthcare… Continued