Business Blues: Losing Women to Their Professional Dreams What many in the business world have failed to realize about equal opportunity is that its impact isn’t in increasing the number of minorities you hire, but… Continued
Stories by PRNEWS
Media Insight: Satellite News and Via Satellite
March 2nd, 1998 by PRNEWSSATELLITE NEWS Phillips Business Information, Inc. 1201 Seven Locks Road, Suite 300; Potomac, Md. 20854; 301/340-7788 Editor’s Note: The "Satellite 98 Conference" just wrapped up in Washington, D.C. so we felt this was a perfect… Continued
IR Can Play Role in Takeovers, Present Management’s Views
March 2nd, 1998 by PRNEWSWhile the robust economy has signaled good news for corporate America, it has also meant a slew of hostile takeovers that require highly responsive investor relations strategies. But ironically, solid IR plans appear to be… Continued
AT&T Uses Web to Explain Layoffs, Encourage Employee Understanding
March 2nd, 1998 by PRNEWSRacking up a PR win is tough to do when your company is paring down its workforce by 15,000. But AT&T [T], which was still sensitive to the flogging it took for the way it… Continued
Industry News
February 23rd, 1998 by PRNEWSOn the Radar Screen: Job Cuts at Owens Corning Include One-Third of PR Dept. High-performance composites and building material systems leader Owens Corning’s announcement in January that it would be reducing its workforce didn’t sidestep… Continued
Fessing Up Early Can Limit Your Company’s Image Problems
February 23rd, 1998 by PRNEWSCommunication professionals rarely have the time to keep up with the constant flow of academic literature. So this column helps bridge the gap between communication theory and communication practice. Drawing from fields such as organizational… Continued
Agency Reaches the Press by Personalizing Obesity
February 23rd, 1998 by PRNEWSExperts in science and medicine are well versed at reaching the public with numbers – statistics intended to spotlight treatments, breakthroughs and new research. But a recent campaign headed by Miller/Geer & Associates for the… Continued
Calendar
February 23rd, 1998 by PRNEWSFeb. 24-26: "The DMA First Annual Emerging Markets Conference: A Multicultural Marketing Conference," Direct Marketing Association, New York Marriott East Side, New York, 212/768-7277; http://www.the-dma.org. Feb. 24-26: "Performance Measurements For Marketing Insurance on the Internet,"… Continued
Market Trends
February 23rd, 1998 by PRNEWSCrisis Coverage Overkill? More Stories About Business Crises in 1997 In its annual survey of print stories covering business crises, the Institute of Crisis Management says that its business crisis news index is up 19… Continued
Media Insight: Sports Illustrated & SI for Kids
February 23rd, 1998 by PRNEWSSports Illustrated & SI for Kids 1271 Avenue of the Americas New York, NY 10020-1300 Editor’s Note : You might think that the writers and reporters at Sports Illustrated would be extremely hard to reach… Continued