There are myriad reasons for organizations to change their names, including a pending merger; a lawsuit from a company with a similar name or (in many cases) the original name limits the company in the marketplace.
Stories by PRNEWS
Finding Common Ground Between PR and Sales
April 21st, 2014 by Debbie QaqishSales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.
Case Study: Augmented Reality Helps Change Perception of Norfolk, Va.
April 21st, 2014 by PRNEWSAugmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving.
The Peril of Playing it Cool
April 21st, 2014 by PRNEWSCompanies that continue to decline in CoreBrand’s ‘Familiarity’ ranking share a couple things in common: They have a comfortable niche in the market and are failing at raising awareness.
How To Create a Mobile-Friendly Website
April 21st, 2014 by Josef KomendaAs more websites recognize this trend and become mobile-friendly, a snowball effect is beginning to take shape. The future is relatively clear: If your website isn’t optimized for mobile users in 2014, you will be left behind.
Building Blocks for Your A-Team
April 21st, 2014 by Ken MakovskyWhen we say that employees must be the center of the agency universe, we are talking about establishing something that few agencies do well: creating strong systems that can attract and retain the best in the business.
Communications is the Key to Stability in C-level Turnover
April 21st, 2014 by PRNEWSWhether it’s a smooth transition or one fraught with controversy, PR pros will likely face the same issues: How do we communicate stability and mitigate any uncertainty among employees, stakeholders and investors?
Coping with Marketing Discipline Dependencies
April 14th, 2014 by Adryanna SutherlandWe can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.
Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp
April 14th, 2014 by PRNEWSFor the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.
Brand Familiarity Across the Board
April 14th, 2014 by PRNEWSCoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.