Stories by PRNEWS

The PR field has perhaps undergone more transformation in the past five years than in the previous two or three decades. Changes in the way content is produced, distributed and consumed have had a dramatic affect on marketing communications, from mobile to social media. But there may be an even more profound change afoot.

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.

As the tectonic plates of PR continue to shift, there’s a growing onus on communicators to align their social platforms with their company’s overall financial goals.

When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company.

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady.

It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values and make it a more integral part of communications.

PR News covers all the social media bases with our Social Media Icon Awards. This year’s awards luncheon will take place at the Grand Hyatt in New York, on June 2.

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk.

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.