Stories by PRNEWS

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Circulation Weekday, 1,058,498, Sunday, 1,457,583… Continued

Parade Magazine 711 Third Avenue, New York, NY 10017 Pitching stories to Parade Magazine might be frustrating. Editors at Parade are not accessible and say they rarely use articles from PR executives. However, since Parade… Continued

If you could hook a gadget to your CEO’s head that would let you read his mind and understand precisely what he or she wants, chances are you would. Forgoing that, Ketchum’s CEO David Drobis… Continued

To impress an editor or reporter, offer creative and memorable pitches packed with information, editors say. These relationship-building interactions might include insight-gathering field trips with uninterrupted access to facilities and top executives or a creative… Continued

Edelman, which has earned a reputation for helping companies like Odwalla out of the hot seat, found itself in the throes of a crisis last week that displaced its 310 New York employees and made… Continued

Larry Weber Education: Denison University, Ohio, undergraduate (including a semester spent at the London School of Economics); Antioch College, Oxford, England, master’s degree; Where He First Earned His PR Stripes: the former Jayme Organization, Cleveland,… Continued

Reputation Management To Develop Episcopal Site Here’s a client you wouldn’t want to cross. Reputation Management, a strategic marcom firm based in Cambridge, Mass., has been hired to develop a Web site for The Episcopal… Continued

It might be the PR deal of the century. After a year of negotiations, monolith holding company Interpublic says it plans to acquire London-based International Public Relations (IPR), which owns PR brands Golin/Harris and Shandwick,… Continued

In the last issue, our story, "Cancer Research Mobilizes Branding Efforts of Three Academic Hospitals," identifies Cronin and Company’s headquarters in Boston. The advertising agency is located in Glastonbury, Conn.

Marketing Campaigns: Tainted Pharmaceutical Drug Seeks Advocacy Support The FDA approval of thalidomide last week, comes with a compelling new way to market a drug haunted by a tragic history. Most people still associate thalidomide… Continued