Stories by PRNEWS

Op-Ed Alert

August 3rd, 1998 by

Washington Times This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Circulation Weekday, 100,932;… Continued

Media Insight

August 3rd, 1998 by

Houston Chronicle 801 Texas Ave., Houston, TX 77002-2996 Section editors at the Houston Chronicle proves Texas charm still exists and that they are interested in improving the relationship between PR and journalism. The publication offers… Continued

President of New Trade Association Takes on Advocacy Role

August 3rd, 1998 by

John D. "Jack" Bergen, recently anointed head of the newly formed Association of Public Relations Firms, assumes that role this month after stepping down as senior VP of corporate relations at CBS. So far, the… Continued

JobTracker

August 3rd, 1998 by

COMMUNICATIONS DEPARTMENT WITHIN DISCOVERY NETWORKS – BETHESDA. Position: Manager, Local Market Publicity Reports To: Patricia Kollappallil, Sr. Manager, Trade and Business Publicity; phone: 301/771-4795; fax: 301/986-4826. Responsible for coordinating publicity efforts for Discovery network launches,… Continued

Clarification

August 3rd, 1998 by

A July 27, 1998, front-page headline about how Edelman PR was impacted by an accident in the heart of Manhattan was misleading. The headline insinuated that Edelman shut down its New York operations after the… Continued

Industry News

August 3rd, 1998 by

Unknown Barney Hacker Makes Tryannosaurus-Sized Blunder Nina Stern Public Relations won’t want to hear the infamous, "I love you, you love me," song after its press release on Barney’s new audio and video Halloween products… Continued

A Smart Crisis Plan Is the Best Insurance You Can Buy For Continued Brand Protection

August 3rd, 1998 by

You’ve bet the ranch on building your company’s brand. And you’ve invested critical resources, with budgets enlisting all of the conventional wisdom to identify and establish a brand platform that rings true. Your products actually… Continued

Young & Rubicam IPO on Track; Lesson Is Delivering Analysts ‘No Surprises’

August 3rd, 1998 by

Young & Rubicam, the parent company of top PR agency Burson-Marsteller, is so far delivering what analysts expected of its Spring initial public offering. The company, whose closest contenders are Interpublic and Omnicom, is expected… Continued

Calendar

July 27th, 1998 by

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814 or log onto http://www.prnewsonline.com. July 28… Continued

Market Trends

July 27th, 1998 by

On the Home Front; Home Offices On the Rise; PR Sure to Be Part of Trend PR executives venturing out on their own likely will establish offices at home, according to a new survey. Watch… Continued