Stories by PRNEWS

An honest public relations practitioner, Edward Bernays reasoned, could use all the wiles of the profession to measure public opinion and try to sway it, to see how people perceived politicians and repackage them more… Continued

Working with senior variable annuity and mutual funds marketing staff, brokers/dealers, and fund managers you will serve as the point person for our leading line of business: individual investment products (annuities and mutual funds). Responsible… Continued

Sony Camcorder Controversy: A Snapshot of Crisis Variance More proof of the varied forms crises can take is the fresh controversy out of which Sony Electronics is digging itself. The company has been hit with… Continued

The roller coaster ride of mergers and acquisitions are a white-knuckle time for anyone in corporate communications, often because the initial stages provide little insight into whether you’ll remain on the team once the agreement… Continued

August 29-September 2, Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/422-3737. October 11-13, The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare Marketing Conference. Washington, D.C. 312/704-9700. September… Continued

Mayo Puts Its Web Site On ‘Headline Watch’ The site, Mayo Clinic Health Oasis (http://www.mayohealth.org) added "Headline Watch" to its consumer online offerings this month, which provides daily updates on mainstream media health coverage. In… Continued

THE WIN: Fischer & Partners, a Los Angeles-based healthcare marcom firm, became Unicare Life & Health Insurance Company’s national PR agency of record (AOR) last month. Unicare, based in Woodland Hills, Calif., is a subsidiary… Continued

As PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" – but what happens when a crisis literally hits home?… Continued

To influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups. The… Continued

PR Vets Aren’t Optimistic About Younger Generation Veteran PR practitioners are not optimistic about the next generation’s writing skills, client relations and business acumen, according to a recent study by a regional PR industy newsletter.… Continued