Connecticut hospitals are among the latest to be squeezed by deep cutbacks in government funding, significant cost-saving initiatives by managed care organizations and new competition from for-profit surgical centers. Area hospitals hit hardest include Waterbury… Continued
Stories by PRNEWS
M&A Watch: An Eye On Healthcare Merger Communications
October 15th, 1998 by PRNEWSWho: United Healthcare Services, a subsidiary of United Healthcare Corp. acquires HealthPartners of Arizona (HPA), headquartered in Phoenix. HPA is among the fastest growing health plans in the state with more than 680,000 members. When:… Continued
Job Tracker
October 15th, 1998 by PRNEWS2 Marketing Writers Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer and Merck. Great compensation. Fax resume and salary history… Continued
High Consumer Cry for Alternative Care Drives HMOs to Integrate
October 15th, 1998 by PRNEWSThe time to integrate alternative healthcare services into traditional HMO care has arrived, according to two major studies conducted by alternative care providers this year. The most recent nationwide survey by the Stanford Center for… Continued
Case Study Public Education: Civil Engineers Pave Road to Sturdier Future
October 12th, 1998 by PRNEWSIn early 1998, amid debate on how to allocate a projected $1 trillion budget surplus while Congress sat on transportation and school reconstruction funding bills, the American Society of Civil Engineers (ASCE) yearned to assert… Continued
Calendar
October 12th, 1998 by PRNEWSOctober 15, "CPR2 (Communications Products & Resources) Vendor Fair," PRSA/North Texas Chapter, Cityplace Conference Center, Lakewood, 817/858-6088. October 17-20 , "National Conference," Public Relations Society of America, Boston, 212/955-2230, http://www.prsa.org. October 20-21, "1998 Marketing Conference,"… Continued
Trends & Ideas
October 12th, 1998 by PRNEWSIf you’ve ever wondered just how many readers you’re reaching when a story is placed in a major publication, the following chart from The Delahaye Group helps put that question to rest: Publication Total Visibility… Continued
OP-ED Alert: The Charlotte Observer
October 12th, 1998 by PRNEWSDetails on pitching an op-ed editor at key media outlets. Circulation Daily, M-F, 240,170; Sunday, 303,106 Contact Jane Pope, Op-Ed Page Editor Address P.O. Box 30308, Charlotte, NC 28230 Phone /Fax Phone: 704/358-5017 Fax: 704/358-5022… Continued
Media Insight
October 12th, 1998 by PRNEWSAlthough pitching to this internationally-known business newspaper may seem intimidating, take comfort in the fact that reporters and editors in the American bureaus are an easy reach. You don’t have to break the bank in… Continued