Stories by PRNEWS

ON THE RADAR SCREEN Sexually Frank Campaign Nets DeLaunay Some Flack Sometimes you have to endure some licks to make headway for a client, DeLaunay/Phillips learned. The Seattle-based PR firm knew it would spark some… Continued

GENERAL Aaron D. Cushman and Associates, Inc., Chicago, to manage public awareness campaign for Coldwell Banker Residential Brokerage, Chicago. The Aker Partners, Washington, D.C., adds two higher education clients: National Associations of Students Financial Aid… Continued

Working in PR outside of the U.S. and outside of the familiarity of Western culture requires an insider’s understanding of heated cultural, political and economic issues of which many communications executives have only marginal knowledge.… Continued

October 28-30 The Health Industry Business Communications Council’s Healthcare/E-Commerce Conf. Chicago. 602/381-1091. November 12-13 IBC USA Conference’s Latin Health Care Summit, Building Successful Private/Public Partnerships. Miami. 508/804-5428. November 12-13 Department of Health and Human Services’… Continued

New System Provides ‘Anonymous’ HIV Test Results To encourage more people to get tested for HIV and other sexually transmitted diseases (STDs), a new high-tech data management system promises to keep sensitive test results from… Continued

To celebrate 30 years of delivering high-risk newborns, The Newborn Center at The Regional Medical Center at Memphis launched an awareness and fundraising campaign in July that raised awareness of the Center’s unique value to… Continued

Brand marketing is a powerful tool for setting a company -or product -apart from the pack. Powerful brands such as Saturn, Starbucks [SBUX], Microsoft [MSFT], Coke [KO], Advil, Viagra and Disney stand out as leaders… Continued

A handful of health plans are addressing domestic violence with a community outreach model that combines early detection initiatives with counseling services. This program is the brainchild of Victims Services, a New York-based advocacy organization… Continued

Hospital Ad Budgets Jump 13% Hospital ad expenditures are up in spite of managed care’s cost-cutting and belt-tightening. Commercial advertising budgets jumped 25 percent in 1997 from 1996 and another 13 percent in 1998 from… Continued

The American Psychological Association (APA) and its affiliate, the California Psychological Association, have filed a lawsuit against Aetna U.S. Healthcare alleging that the HMO advertises better mental healthcare benefits than it actually offers. The suit,… Continued