Stories by PRNEWS

Once again, the managed care industry is using a major national TV campaign to assure the public that – contrary to popular belief – the country’s heatlhcare quality is improving. The campaign, launched earlier this… Continued

High-Quality Healthcare VNRs In Huge Demand When produced objectively, healthcare VNRs have a great shot at airtime from news organizations nationwide, according to research by Duffey Communications, a healthcare marketing firm in Atlanta. News organizations… Continued

The federal Healthy People 2000 goals are close to being achieved with more than half of the goals met or within reach. The report, Healthy People 2000 Review, 1998-1999, shows that 15 percent of the… Continued

Has it come to this? That’s the question many are asking of a bold billboard campaign for Genetic Discovery that asks "Is His Mother A Liar?" The photo featured in the campaign is of a… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

21100 Erwin Street Woodland Hills, CA 91367 A woman’s craving for healthcare information couldn’t be more ravenous than when she’s pregnant. If you are trying to land ink for the vast range of healthcare services… Continued

Two Georgia children’s hospitals have taken the concept of fun and healing to a new multimedia level staking out unique market positions that blend state-of-the- art medical care with cutting edge entertainment. Using video technology… Continued

How the National Hockey League is reaching its PR goal electronically Many professionals who rely on email for PR purposes may not see much difference between it and a fax message, but savvy users understand… Continued

Corporate Culture Education Caps M&A History at Covance Corp. Often, the real work behind mergers and acquisitions doesn’t start until long after the accountants and lawyers have crunched the numbers and signed the papers. Creating… Continued

July 20-21 "Strategic Planning for Internal Communication," IQPC (conference to focus on developing, implementing and measuring outcome-based communications programs), Stapleton Plaza Hotel, Denver, 800/882-8684. July 19- 21 "Optimizing Marketing Commun-ciations in an Increasingly Chaotic Information… Continued