Stories by PRNEWS

Bank Hopes Vault-Opening Party To Celebrate Y2K Will Put Worries to Rest

August 2nd, 1999 by

While others are racing to beat the millennium bug, The Savings Bank of Rockville, Conn., is planning a party. The party reception starts on Dec. 31, with the bank opening its vault at 12:05 a.m.… Continued

Gore 2000 Web Site Contains ‘Hidden’ HTML Message From the Vice President

August 2nd, 1999 by

For those of you looking for another way to reach your target online (albeit in a more clandestine way), consider this: Democratic presidential candidate and incumbent Vice President Al Gore has a special message on… Continued

News & Trends

August 2nd, 1999 by

On The Radar Screen With a limping starting quarterback, a coach closing practices to the media, a running back nabbed for using a handicapped parking permit, and a brand new owner breathing down his neck,… Continued

The Agency Page: Recent PR account wins

August 2nd, 1999 by

General APCO Worldwide, London, partners with Beattie Media Public Affairs, Edinburgh, Scotland, and Morgan Allen Moore Cymru, Cardiff, Wales, to expand coverage of the new Scottish Parliament and Welsh Assembly. Cerrell Associates, Inc., Los Angeles,… Continued

Case Study: Community Relations

August 2nd, 1999 by

Hospital’s Successful Community Outreach Thwarts Harmful Gov’t Plan In many ways good will with a local community is like having reserve resources in the bank. The value of the reserve only becomes apparent when you… Continued

When Breaking News Steals Media’s Attention, Opportunity is Not Lost

August 2nd, 1999 by

In the wake of any large news event, like John F. Kennedy Jr.’s tragic death last month, planned news events get pushed into the background or out of the picture altogether. There’s no way to… Continued

Case Study: Marketing Communications

July 26th, 1999 by

Baby Shower Event Celebrates Unique Parenting Service When Helix Health Women’s Services in Baltimore learned last summer that a major competitor would soon be launching a doula program, its marketing team and agency raced into… Continued

Best Practices in PR Measurement

July 26th, 1999 by

PR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16, 1999, in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and… Continued

Calendar

July 26th, 1999 by

July 25-28 "Decades, Centuries, Millennia: A Celebration Over Time," Florida Public Relations Association, Peabody Hotel, Orlando, FL, 941/365-2135; http://www.FPRA.org Aug. 23-24 "The Basics of Writing and Giving a Good Speech," Joan Detz Speechwriting/Seminars/Coaching, Doylestown, Pa.,… Continued

Online Marcom: Global Market Grows; America’s Share Shrinks

July 26th, 1999 by

In the first years of the Internet, it was a small world after all, in that one country dominated use. But aggregated research from eMarketer in its "eGlobal Report" shows a weakening U.S. stranglehold as… Continued