Stories by PRNEWS

Despite aggressive youth-focused messages about safe sex, HIV-infected male and female youths are twice as likely as adults to practice unsafe sex or to share needles following the diagnosis, according to researchers at the University… Continued

Y2K issues kept healthcare PR professionals plenty busy throughout 1999 and around the clock on New Year’s Eve. Chances are one of the key reasons you had to ring in the Year 2000 at a… Continued

Having, until recently, operated in a highly regulated environment, utility companies have had little incentive to focus on competitive branding – and it shows. The latest "Corporate Brand Power" index released by Stamford, Conn.-based Corporate… Continued

For 20 years before I became a traffic builder for Web sites, I was a publicist handling household name consumer brands. I’m going to share a trade secret with you: press releases are a colossal… Continued

To boost Illinois’ dismal CHIP (Children’s Health Insurance Program) enrollment numbers last year, an outreach campaign leveraged untapped community resources to reach uninsured working families. Prior to this campaign, only 27,000 of 200,000 eligible children… Continued

More trends on the horizon, as scoped out by industry insiders. Media fragmentation. "As each day goes by, the mainstream press has less and less influence. Just look at the decline of broadcast TV. Internet… Continued

Hold off pitching your travel industry client’s 14-day sightseeing tours and figure out how their product or service will work for the business traveler who wants a little vacation fling. Instead of targeting the overworked… Continued

Hemispheres magazine www.hemispheresmagazine.com Although Hemispheres magazine primarily reaches readers in the air during business flights, Editor Randy Johnson is bent on heightening the United Airlines magazine to make it the most informative travel news source… Continued

As ranked by Corporate Brand Power, an index of Corporate Branding, LLC 1. Pactific Gas & Electric 2. Commonwealth Edison 3. Detroit Edison 4. Consolidated Edison of NY 5. Boston Edison 6. Southern Co. 7.… Continued

Mastering public relations on the Web comes with a steep learning curve. Online maneuvers can effectively build a one-to-one relationship with users or they can be viewed as spam. Gustav Carlson, VP, corporate communications for… Continued