Stories by PRNEWS

Building a Trade Show Image? Don’t Leave Home Without Your Stunt Team

February 21st, 2000 by

Reporters, by nature, are a grumbly lot. But those attending the Detroit Auto Show in January couldn’t help giggling when GM exec Ronald L. Zarrella – normally a three-piece suit kind of guy – appeared… Continued

Enhanced Reach

February 21st, 2000 by

Medialink’s now distributes news to CBS News, FOX Television and 500 new ABC radio stations. Other enhancements are: NewsIQ: allowing PR departments to keep track of national and local newscasts via the Web. Public Relations… Continued

Employee Search Done on the QT

February 21st, 2000 by

Through an agreement with CareerBuilder, Media Central and MarketingClick, employers can now search for prospective employees in a confidential manner. By visiting Media Central or MarketingClick and entering the basic requirements needed of an employee,… Continued

Campaign Roll-outs

February 21st, 2000 by

The Harley-Davidson Motor Co. has retained Carmichael Lynch Spong to promote its racing program…Presence EURO RSCG was hired to roll out two new Web sites, cancerfacts.com and allaboutvision.com. The firm will promote the sites domestically… Continued

Securing Attendance for Focus Groups: A Little Time and a Lot of Persuasion

February 21st, 2000 by

Online focus groups offer a better way to tap into more minds of a targeted demographic. But first, PR pros have to get the audience into the chat room. “It’s actually easier for people to… Continued

Agency Moves

February 21st, 2000 by

Corporate Branding LLC hires Bill Meinel as group director of its Philadelphia office. Meinel was manager of advertising and brand communication at ARAMARK. Pondel/Wilkinson Group hires Susan Neisloss as senior counselor and Robert Jaffe as… Continued

Corporate Moves

February 21st, 2000 by

Estee Lauder promotes Cathy O’Brien to VP of communications for several of its brands. O’Brien was executive director. PR Newswire promotes Todd Grossman to VP of strategic channels from global information distributor. Business Wire names… Continued

Media Campaign Proves To Be Smarter Than the Average Bear

February 21st, 2000 by

The Case Following a decade of negotiations with Chinese officials, Zoo Atlanta succeeded in procuring a pair of pandas last fall. UPS donated nearly $750,000 toward building the panda habitat for the zoo, and offered… Continued

PRofile

February 21st, 2000 by

S. Peter Brinch Senior Counselor, Issues Communication Unit Constellation Energy Group Baltimore, MD 410/234-6549 s.peter.brinch@constellation.com How PR Found Him Spent last year of undergrad at American University (1974) in a work-study program with a large… Continued

Say What?

February 21st, 2000 by

Aside from the fact that his email pitch arrived on a nauseating lime green background with a typo in the header, master “debt eliminator” Karl Kanning crafted a well-written release from his home office in… Continued