Stories by PRNEWS

Online Pitching Plethora

April 17th, 2000 by

Americans go online for news twice as often today as they did a year ago, and online outlets are surpassing their offline counterparts in some cases, according to speakers at the Newstream.com seminar. MSNBC.com attracts… Continued

Getting Employees’ Groove On

April 17th, 2000 by

Eighty-one percent of top-performing employees, as defined by their bosses, say maintaining their reputation is what drives them to do high quality work on the job, according to a recent Watson Wyatt survey of 551… Continued

On the Campaign Trail

April 17th, 2000 by

The Coalition for Asbestos Resolution, lobbying to limit asbestos liability, hires Goddard Claussen Porter Novelli…Telecom company NTT America retains GCI Group for U.S. corporate branding campaign…kinkos.com hires Edelman Public Relations Worldwide as its agency of… Continued

Telling the Truth Reduces Liability? Who Woulda Thought?

April 17th, 2000 by

Remember the scene in the movie “Patch Adams” when Robin Williams looks through his medical school record and finds he’s being expelled in part for “excessive happiness?” The movie character is patterned after a real… Continued

Measurement Drives Employee Relations Program at GM

April 17th, 2000 by

The Case Over the last two decades, General Motors’ U.S. market penetration declined more than 10%, while competitive pressures from both domestic and foreign automakers increased significantly. Given that the U.S. constitutes a lion’s share… Continued

Merging Corporations’ Brand Reputations Hinge on Sound Media Management

April 17th, 2000 by

When Monsanto announced plans to merge with Pharmacia & Upjohn last December – topping off a record year in which M&A activity reached the $3 trillion mark – reporters went straight for the jugular. They… Continued

Best Online Marketing: Web Site Grabs Physicians’ Attention

April 13th, 2000 by

with Medical Education Compared to the millions of consumers who flock to the Internet for health information, physicians are considered Web-phobic. They aren’t sold on the idea of maintaining email contact with patients and online… Continued

Best Integrated: Community Outcry ‘Saves’ Hospital From

April 13th, 2000 by

For-Profit Conversion If only the board of directors of Prince William Health System (PWHS) in Manassas, Va., had consulted the community before seriously considering an offer to sell to a national for-profit hospital chain, they… Continued

Best Marketing Campaign: Cancer Campaign Convinces Suburban

April 13th, 2000 by

Market of Top-Notch Care World-class cancer care is often associated with services offered at well-known academic facilities in large urban markets. Getting this level of care from a suburban facility is rarely expected. Last year,… Continued

Best PR Campaign: Physician Organization Uses HMO Crisis to Push Patient Coverage Issue

April 13th, 2000 by

When a New Jersey health plan became insolvent after owing millions of dollars in unpaid claims, its members were forced to learn a painful lesson about the need for a safety net the state lacked… Continued