Americans go online for news twice as often today as they did a year ago, and online outlets are surpassing their offline counterparts in some cases, according to speakers at the Newstream.com seminar. MSNBC.com attracts… Continued
Stories by PRNEWS
Getting Employees’ Groove On
April 17th, 2000 by PRNEWSEighty-one percent of top-performing employees, as defined by their bosses, say maintaining their reputation is what drives them to do high quality work on the job, according to a recent Watson Wyatt survey of 551… Continued
On the Campaign Trail
April 17th, 2000 by PRNEWSThe Coalition for Asbestos Resolution, lobbying to limit asbestos liability, hires Goddard Claussen Porter Novelli…Telecom company NTT America retains GCI Group for U.S. corporate branding campaign…kinkos.com hires Edelman Public Relations Worldwide as its agency of… Continued
Telling the Truth Reduces Liability? Who Woulda Thought?
April 17th, 2000 by PRNEWSRemember the scene in the movie “Patch Adams” when Robin Williams looks through his medical school record and finds he’s being expelled in part for “excessive happiness?” The movie character is patterned after a real… Continued
Measurement Drives Employee Relations Program at GM
April 17th, 2000 by PRNEWSThe Case Over the last two decades, General Motors’ U.S. market penetration declined more than 10%, while competitive pressures from both domestic and foreign automakers increased significantly. Given that the U.S. constitutes a lion’s share… Continued
Merging Corporations’ Brand Reputations Hinge on Sound Media Management
April 17th, 2000 by PRNEWSWhen Monsanto announced plans to merge with Pharmacia & Upjohn last December – topping off a record year in which M&A activity reached the $3 trillion mark – reporters went straight for the jugular. They… Continued
Best Online Marketing: Web Site Grabs Physicians’ Attention
April 13th, 2000 by PRNEWSwith Medical Education Compared to the millions of consumers who flock to the Internet for health information, physicians are considered Web-phobic. They aren’t sold on the idea of maintaining email contact with patients and online… Continued
Best Integrated: Community Outcry ‘Saves’ Hospital From
April 13th, 2000 by PRNEWSFor-Profit Conversion If only the board of directors of Prince William Health System (PWHS) in Manassas, Va., had consulted the community before seriously considering an offer to sell to a national for-profit hospital chain, they… Continued
Best Marketing Campaign: Cancer Campaign Convinces Suburban
April 13th, 2000 by PRNEWSMarket of Top-Notch Care World-class cancer care is often associated with services offered at well-known academic facilities in large urban markets. Getting this level of care from a suburban facility is rarely expected. Last year,… Continued
Best PR Campaign: Physician Organization Uses HMO Crisis to Push Patient Coverage Issue
April 13th, 2000 by PRNEWSWhen a New Jersey health plan became insolvent after owing millions of dollars in unpaid claims, its members were forced to learn a painful lesson about the need for a safety net the state lacked… Continued