Stories by Matthew Schwartz

Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats.

Do you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands.

Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.

AT&T called on German filmmaker Werner Herzog to produce “From One Second to the Next,” a 35-minute documentary focusing on the perils of texting and driving.

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.

Call it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee.

Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.