Stories by Mark Renfree

Here are some tips and tricks that will help you get started using Snapchat, and some ideas for unique content you can offer your audience.

Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.

Procter & Gamble – Tide Loads of Hope Launched in response to the devastation that Hurricane Katrina caused to the New Orleans area in 2005, Procter & Gamble’s Tide Loads of Hope offers communities a… Continued

ESPN – The V Foundation for Cancer Research Don’t give up…don’t ever give up. These are the words that have come to embody The V Foundation for Cancer Research, which was formed by legendary basketball… Continued

JetBlue Airways – Soar With Reading A 2001 study by Susan Neuman, a childhood literacy expert, found that children in underserved communities only have access to one age appropriate book for every 300 children in… Continued

Macy’s – Believe Campaign For eight years Macy’s Believe campaign has been encouraging believers of all ages to visit their local Macy’s store to drop off a their letters to Santa in iconic red letterboxes,… Continued

At the PR News Social Media Summit in Huntington Beach, Calif., Sean Swentek, VP of Social Media with Opus Bank, shared with attendees six things to consider when choosing an analytics tool.

Facebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.

Whether you’re looking for tips for using social media or just want to stay up on the latest industry trends, these 4 podcasts are sure to help.

The 90-second video saw 1.7 million views in 24 hours, eventually soaring to more than 9 million and is now Fisher-Price’s top-viewed, most-shared video.