Branded content is ubiquitous, but you need to have a solid strategy in place to capitalize on it. Doing so will not only ensure that your content gets seen, but also that it doesn’t end up going viral for the wrong reasons.
Stories by Lucia Davis
Video Pick: Anthony Weiner’s Latest Apology Tour
July 25th, 2013 by Lucia DavisAnthony Weiner — or should we say “Carlos Danger” — is in the throes of a new crisis stemming from his apparent sexting habit. His poll numbers have already taken a huge hit, as reported by CNN.
Learn from George H.W. Bush’s Shaved Head Solidarity
July 25th, 2013 by Lucia DavisFormer President George H.W. Bush shaved his head to show support for a two-year-old suffering from leukemia, according to Politico. Patrick, surname withheld, is the son of a member of Bush’s security detail.
PR Pros’ Top 5 Pet Peeves
July 24th, 2013 by Lucia DavisAt PR News, we often write about how to stay on the good side of people like journalists or consumers. Yesterday, we decided to ask what really grinds your gears, as communications professionals.
5 Steps to Managing a Crisis with Social Media
July 22nd, 2013 by Lucia DavisAn errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here’s how to fight back on social.
UN Foundation’s Aaron Sherinian: At the Heart of Every Good Pitch Is a Personal Connection
July 18th, 2013 by Lucia DavisEven practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.
3 PR Superheroes, Just In Time for Comic-Con 2013
July 18th, 2013 by Lucia DavisThe photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with.
Carnival Cruises Faces Continuing Tide of Crisis with the Costa Concordia
July 17th, 2013 by Lucia DavisIt’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish.
5 Moments of Pure PR Joy
July 15th, 2013 by Lucia DavisThere are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.
One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.
July 15th, 2013 by Lucia DavisOne out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.