Stories by Lucia Davis

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

Take a look at one PR expert’s Barcelona Principles cheat sheet.

Here are a few crucial writing tips that PR professionals need to incorporate now.

The PR News video of the week is “This Is Water,” an homage to the late author David Foster Wallace and his 2005 Kenyon College commencement speech.

Here’s how to convince your boss to back social spending.

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.

Coca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.

Great communicators are usually great writers, and great writers create great PR.