Stories by John Keisers

Every businessperson out there thanks (and curses) the gods of e-mail for enabling instant communication with employees and clients. Every businessperson out there has probably also taken advantage of technological advances and checked e-mail during… Continued

It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public Relations Research Conference.… Continued

There is a widespread lack of standards around e-mail metrics, bounce data, definitions and bounce management practices, according to a study by the E-mail Experience Council, which defines e-mail marketing and communications practices. The findings… Continued

We know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth’s… Continued

Think you’ve wrapped your arms around the digerati demographics? Think the 13- to 34-year-old demographic controls the majority of media consumption and technology know-how? Think again. A Weber Shandwick survey timed around the release of… Continued

Communicators are wise to incorporate consumer-generated media into the marketing mix, as a survey conducted by the American Marketing Associate and Opinion Research Corporation found that most adults prefer companies that market via consumer-generated media… Continued

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which… Continued